About Us

Fish4Dogs produce a range of natural food, treats and supplements for dogs with the key that we only use fish as our protein source.

Fish4Dogs were the first company to see the full potential of fish as a food source for dogs and so we took the innovative step of launching a brand specialising in fish based pet foods.  Fish4Dogs has rapidly grown to become the leader and quality benchmark in this important and fast growing sector of the pet food market. 

The sense of innovation that drove us at the beginning has continued with an extensive programme of new product development and a leading edge social media programme.

We know that once tried the customers are then convinced, of the merits of fish for their dog.  The task we have faced is to get the customer to try it. To recruit new customers we get close to our customers, running an extensive show programme covering championship shows, general dog shows such as Discover Dogs and Paws in the park as well as general shows such as the CLA game fair.  These shows allow us to get face to face with thousands of customers and potential customers in the presence of their dogs.  It’s here that we recruit them to the wonderful world of fish based food and treats for dogs.  We also operate a breeder programme designed to ensure their puppies are weaned on Fish4Dogs and handed over to the new owners along with a generous puppy pack.

In a few short years Fish4Dogs has grown from a small start up to an important player in the UK and international pet food market leading an important sector of the market.  This has been driven by a clear focus to our business - we only do, and will only ever do fish – and a very high quality product.. 

We are extraordinarily proud of the quality of our ingredients and the end product  and know that this is what our customers expect of us so we will never undermine our product quality with artificial additives, cheap fillers or lesser ingredients.